BendPak — Car Lifts and Shop Equipment
Built for Search, Built for the Shop Floor
Client’s Challenge
Equipment like this is chosen on numbers — lifting capacity, overall height, runway width, clearance. The catalog has to carry those numbers cleanly for the buyer and expose them just as cleanly to search engines and to the AI assistants that now answer 'which four-post lift for a 7,000 lb car'.
On top of that sits a dealer and reseller landscape: the manufacturer competes for its own model names against distributors. That is an on-page problem and an off-page problem at the same time, and both were part of the scope.
- Model-name queries shared with dealers, resellers and marketplaces
- Deep technical catalog — lifts, wheel service, shop equipment — that has to stay navigable
- Product pages that must present specification data in a machine-readable way
- A storefront used from a desk and from a phone on the shop floor
How We Worked
Technical SEO audit
Crawl of collections and products: indexation, canonicals, sitemaps, structured data and how collection filters are exposed to search engines.
Semantic core and relevance map
Model, category and application queries clustered and mapped onto collection and product pages so each intent has its own landing page.
On-page
Head blocks, headings and descriptions aligned with those clusters; product and breadcrumb markup so specs and price travel with the page.
Off-page promotion
Link building against the dealer and marketplace landscape, aimed at the commercial collection and model pages.
Redesign and UI/UX
Home, collection and product templates rebuilt around comparison: capacity, dimensions, price, financing, next step.
Design and QA
Design system across the templates, then desktop and mobile checks before release.
Our Implementation
<title>BendPak HD-7W Four-Post Lift - 7,000-lbs. Capacity</title>
<meta name="description" content="Maximize vehicle storage and service space with the HD-7W wide high-rise four-post lift. Built with 7,000-lbs. capacity, this car lift gives home garages, collectors and light-duty service areas a practical way to park one vehicle above another while maintaining useful access for inspections and maintenance. Its wider layout helps accommodate more vehicles while supporting clean, dependable garage organization."/>
<link rel="canonical" href="https://www.bendpak.com/car-lifts/four-post-lifts/hd-7w-four-post-lift-7000-lbs-capacity-5175120-bendpak"/>
<meta property="og:type" content="product"/>
<meta property="og:title" content="BendPak HD-7W Four-Post Lift - 7,000-lbs. Capacity"/>
<meta property="og:url" content="https://www.bendpak.com/car-lifts/four-post-lifts/hd-7w-four-post-lift-7000-lbs-capacity-5175120-bendpak"/>
<meta property="og:image" content="https://cdn.shopify.com/s/files/1/0774/9848/2934/files/bendpak-hd-7w-wide-high-rise-four-post-lift-5175120.jpg?v=1781563436"/>
<meta name="twitter:card" content="product"/>
Scope of Work
- Technical SEO across collections and product pages
- Semantic core and relevance map for model, category and application queries
- On-page optimisation of collection and product templates
- External promotion — link building for commercial pages and model names
- Redesign of home, collection and product templates
- UI/UX work on catalog navigation, filters and specification blocks
- Design system and creatives for the storefront
- QA on desktop and mobile before release