Meta tag Title helps to form the title of a web page that is displayed in the search results. Knowledge of the basic principles of formation of the title, the recommended length of the Title and opportunities for SEO will help to avoid common mistakes and make website promotion more effective.
Meta Tags – part of the structure of the site page in HTML-format. The most famous of them are: title – the title of the page, description – its description, and also keywords – keywords (the last SEO specialists hardly use any more).
Meta tags are a source of information for the search robot, and also help to influence the contents of the snippet – brief information about the site page, which is presented in the search results.
Why is it important to fill in the Title?
Completed meta tags are not a prerequisite when launching a web project. At the same time, well-formed Title of the site pages is an additional and important tool for internal optimization, as well as a way to influence:
- ranking, site visibility in organic search;
- snippet, displaying the title in the search results.
The role of the Title tag in SEO
The Title Meta tag in SEO is a way to use more key phrases in the subject area, expand the semantics of the site and strengthen existing keywords. The content of the pages does not always contain text covering the actual requests of the target audience.
With the help of key phrases in mathetes, you can launch a mechanism for promoting pages on which semantics are not enough. For example, it can be a “Contacts” page or a product card with a minimum technical description.
The use of targeted key phrases in the body of an electronic document gives the right signal to the search robot. Thus, pages of the site may appear in the output as a response to a similar user request.
The role of the Title tag when forming a snippet
The title of the page is the top and most visible part of the snippet of any site that can be seen after the request is processed by the search engine. In the absence of a filled title tag, it will be generated automatically, for example, based on the title of the H1 page.
Meta tag Title helps not only use more key phrases to promote the site, but also to determine what the text in the title will be. This is a great opportunity to include relevant target keys and other text that will expand the reach of the target audience and will encourage users to switch to a web resource.
How to make a title
There are certain principles, following which you can form effective title meta tags:
Relevance page content
The text of each heading should correspond to the page content. You should avoid common key phrases with a vague theme and give preference to target keys. Using key queries As already noted, the Title meta tag plays an important role in promoting a web resource, expanding the range of key phrases with high potential. When choosing keywords, one should be guided by the semantic core – popular queries of the target audience of the chosen niche. High-frequency and mid-frequency queries are relevant to Title. They should be placed at the beginning of the tag, in the part visible to the user.
Uniqueness of content
According to the technical recommendations of search engines, each Site Title tag must be unique. You should pay attention to the meta-headers of similar pages, for example, for cards of the same product, presented in different sizes, and make them different from each other.
Informative and readability
The title of the page should convey the essence of the page and be readable. It is not necessary to fill the title with keywords – one or two phrases in the visible part will be enough. To make the Title more memorable, it is permissible to use the name of a company or brand.
In the results of the issuance of the header may be cut off and hidden. The final result is influenced by such factors as the selected search engine, device screen size, browser type. This should be considered when filling out the tag. What is the minimum and maximum header length? How to effectively use its volume? Due to the fact that the size of the Title is the subject of disputes and discussions, let us examine this issue in more detail.
What should be the length of the title
Website headers in search results are displayed in full or in part. If the content of the Title tag exceeds the allowable amount, only the first part of the specified title will be displayed in the text visible to the user. Part of the text outside the limit can be cut.
Minimum and maximum length
Title The minimum and maximum length of the title depends on the search engine. The size of the Title in Yandex is usually in the range from 30 to 80 characters. Frequently used Title size in Google is 30-70 characters. The optimal length of the Title, allowing efficient use of key phrases and additional text, can be considered 70-80 characters.
Title Length and SEO Plugins
Most CMSs allow you to write meta tags in the <head> block using the admin panel. With the help of special input fields you can fill in meta tags in the page editing mode. The screenshot shows the recommendations of the Yoast SEO plugin for the Title tag in CMS WordPress.
When forming the Title option, a CMS or SEO plugin can warn you if the conditional limit of characters in the meta tag is exceeded. The same applies to SEO services, which are often recommended to reduce the size of the Title, focusing only on its visible part.
However, it is not always necessary to adhere to these restrictions. The content in the “tail” of the meta header can be hidden in the results of the issue and at the same time taken into account by the search engine when generating responses to the user’s request.
The Title meta tag is an important tool for website promotion and a way to determine the content of the header displayed to the user in search results.
The recommended number of characters for a meta header is 70-80 characters. A competent approach to the use of allowable volume will help expand the possibilities of SEO and increase the target organic traffic.