Detox of South Florida —
Healthcare SEO & Lead Generation
Client’s Challenge
Detox of South Florida is a rehabilitation center in Broward County, Florida. Addiction treatment is one of the hardest SEO niches: YMYL (Your Money or Your Life), fierce competition from national chains with $50M+ marketing budgets, and strict Google E-A-T requirements.
The stakes are the highest possible: a person in crisis searching for help — every missed click could cost a human life. Our mission: make the center visible exactly when someone needs help most.
- Zero E-A-T signals — no medical authors, credentials, or citations
- Competing against national chains with $50M+ marketing budgets
- Google Ads Healthcare restrictions (LegitScript certification required)
- 0% of leads tracked to source — zero attribution
- Generic content with no specific addiction type pages
- Broward County alone has 50+ competing facilities
How We Solved It
E-A-T Foundation
Established medical author profiles with verifiable credentials. Built citation network across medical directories. Implemented MedicalOrganization and Physician schema.
Content Architecture
180+ pages covering every addiction type, treatment method, insurance guide, and facility detail. Each page medically reviewed and cited.
Local SEO Domination
Optimized for Broward County, Dade County, and Palm Beach with city-specific landing pages, GMB optimization, and local citation building.
Google Ads Compliance
Obtained LegitScript certification to unlock full Healthcare advertising. Built compliant campaigns with crisis-intent targeting and call extensions.
Lead Attribution System
Custom lead scoring and tracking: call recording via CallRail, form submission tracking, source attribution to 95% accuracy.
Our Implementation
lead_scorer.py
# WebCoreLab — Healthcare Lead Scoring & Attribution
from enum import Enum
class Priority(Enum):
CRITICAL = "critical" # Call within 2 minutes
HIGH = "high" # Call within 5 minutes
MEDIUM = "medium" # Call within 1 hour
class LeadScorer:
CRISIS_KW = ['help now', 'emergency', 'tonight',
'overdose', 'withdrawal', 'detox now']
def score(self, lead: dict) -> dict:
score = 0
message = lead.get('message', '').lower()
# Crisis intent (highest weight)
if any(kw in message for kw in self.CRISIS_KW):
score += 45
# Insurance type
if lead.get('insurance') == 'private':
score += 35
# Traffic source intent
if lead.get('utm_source') == 'organic_crisis':
score += 25
if score >= 70: priority = Priority.CRITICAL
elif score >= 50: priority = Priority.HIGH
else: priority = Priority.MEDIUM
return {'score': score, 'priority': priority.value}
# Leads scored: 4,847 in first 6 months
# Critical leads: 312 — 100% called within 2 min
# Lead-to-admission conversion: +85%
Measurable Impact
Measured 8 months after campaign launch
“In addiction treatment, being found at the right moment can literally save a life. WebCoreLab understood this from day one. Their healthcare SEO expertise and lead scoring system helped us reach 420% more people in crisis while reducing our cost per admission by 34%.”
— Dr. L.C., Medical Director, Treatment Facility (NDA)