YMYL Content Standards: Trust Signals for Finance Sites

Not all content is judged the same way. Anything that could affect someone’s money or wellbeing — finance very much included — sits in the YMYL bucket, where search engines apply a higher bar for quality and trust. Skating by is not an option here.

Authorship is the foundation

Anonymous finance content is a red flag. Named authors with relevant background, real bio pages, and traceable credentials are the baseline. The page should make it obvious who is talking and why they are worth listening to.

Source everything

Claims about funding rounds, regulation, or market events need primary sources, not vibes. Linking to the original filing or announcement is both good journalism and a strong trust signal. A credible token and ICO news section backs its reporting with verifiable references.

Be transparent about risk

Clear disclaimers, no hype dressed as fact, and an obvious line between reporting and opinion. Readers in finance are wary by default — meeting that wariness with honesty builds the trust that rankings follow.

YMYL is not a penalty. It is a standard. Sites that treat it as a checklist struggle; sites that treat it as their operating principle earn durable authority.