The size of the site page directly affects its ranking. The greater the weight of the page, the longer it loads. The search bot will find the page heavy and unhelpful and drop it in the output. When striving for TOP, you need to monitor the size of all pages on the site. You can check their weight using free online services.
The optimal size of the web page
Less is better. Each niche has its own optimal web page size, therefore it is advisable to focus on competitors. See what sites are the first search engine. Measure the weight of their sites, as well as individual pages.
Strive to ensure that the size of the pages on your site is smaller than that of competitors. Then “with other things being equal” there is every chance to overtake them in issue. The average optimal weight of one page is about 1–1.5 MB, but in general this value should not exceed 3 MB.
The use of heavy content such as video, photos and various effects should be justified. Add bulk information only if it is useful to the reader. If you can do without something – feel free to cut such content.
Page Weight Calculation Services
Online services are able to analyze the page size for different parameters. Most of them show the download speed index, full page load time, the download time of each item, etc. The necessary minimum of data can be viewed on the website tools.pingdom.com in the tab “Information about the website”:
A useful tool from Google is Page Speed Insights. It will not give the exact size of the page, but will give valuable recommendations for improving this indicator.
A more advanced analysis tool offers GTmetrix. This service checks the site for dozens of parameters and issues a full report.
How to resize a webpage?
- Use JavaScript and CSS compression, as well as Gzip. For example, using JavaScript services Compressor, CSS Resizer.
- Set up delayed image downloads. Let the content be loaded first, and then the images. This tip is especially relevant for the mobile version of the site.
- Change the format and size of images. The smaller the volume of images, the faster the page will load. Use the Optimizilla service and the like.
- Use caching of all items, but watch out for server load.
- Group images via CSS sprites. Use sprite generators like this one.
- Connect Ajax to load additional items.
The longer a visitor expects access to the desired content, the less valuable it seems. And the more likely that people leave the site before one of its pages is loaded. Therefore, in order to increase conversion and increase the position of the site, you should resize the web page.
Conclusion
The size of the page of the site is important for promotion in the TOP. The smaller the amount of information, the faster it is loaded. The less you have to expect the visitor to download the desired content, the greater the likelihood that he will not leave this site. To find out the size of the entire site and its individual pages, use free online services. Use their recommendations to reduce the amount of downloadable information. Your site should be smaller than its competitors.
