Meta Tags Title and H1 are inherently headlines, but have different uses. Title Title refers to the title of the entire page. H1 summarizes only its text part. Both headers have a positive effect on the conversion of a particular page.
What is the difference between Title and H1
Entering a query in the search box, you will receive a list of sites in the issue. The first line in each position is the page title. The Title tag displays the general essence of the page with the inclusion of relevant queries and can be used in search results. H1 header is visible to the user after the transition to the site.
An example of issuing pages with Title titles:
An example of using H1 on the main page of the site:
The main purpose of the Title is to provide the search engine with information about what this page is about. The key queries used here help promote a specific page and improve its position in the issue. To understand the difference between Title and H1, it is enough to study the features of their formation.
Title Drawing Rules
- The average number of characters is 60-70, but more are allowed;
- main queries are used closer to the beginning of the header;
- It is not recommended to use the transfer request it is allowed to dilute the main keys with low-frequency queries;
- the header should motivate the user to go to the site;
- use the transaction words “price”, “buy”, “order”, and so on;
- it is desirable to capture as many key phrases as possible from the page;
- headline should be attract attention.
The heading H1 is created under the text part of the page. When reading it, it becomes clear to the user what will be discussed further. The purpose of the title: the motivation to read the text, purchase a product or service, go to another page.
H1 Compilation Rules
- The length is usually up to 50 characters. Content may intersect with key phrases from Title;
- H1 header can be used on the page strictly once;
- H1 themes overlap solely with what is discussed in the text part;
- do not allow re-spam key phrases;
- You can use the frequency request that did not fit in the Title.
Title and H1 should not completely coincide. Although they often overlap in meaning and contain identical key queries.
Title: Buy a folding chair with delivery in Toronto
H1: Domestic folding chairs In this case
The first headline calls to go to the site and buy a chair, and the second describes the information on the page.
Title: Educational toys in Toronto
H1: Educational Toys Store
Here the query “educational toys” intersects. The title of the title uses a more frequent request, and H1 contains a mid-frequency one that describes the content of the page.
Title: Puff Pastry Cakes: Recipes with Step-by-Step Actions, Photos and Videos
H1: How to bake a puff pastry cake. Popular recipes
This is an example for an information site. In the title Title successfully used the phrase “step by step action”, “photo” and “video”. These words expand semantics and increase the likelihood of a click.
It will become clear to a person what is on the page, even if he himself did not enter such a long query in the search. Н1 already directly summarizes the information that is submitted on the page in the form of texts, pictures, video.
The differences between Title and H1 are obvious. When compiling both headings, be guided by the collected semantics. Follow the rules:
- Include high-frequency queries at the beginning of the Title title, dilute them with words and phrases from the semantic core.
- Title motivates to go to the site and perform an action, H1 describes in 4-6 words the entire content part of the page.
- The length of the Title can be 60-70 characters or more, H1 is best done short.
- Perespam, listing of key requests is not allowed.
- The titles Title and H1 should intersect within the meaning, but not completely coincide.
Before publishing a page, see how the headlines will appear in the snippet and on the page.