Site promoting from scratch is a problem that stirs the minds of many beginners and experienced entrepreneurs. Optimizing a new resource is a complex exercise and you need to put pressure on all the levers at once. It is necessary to think over the structure, design, to attend to the technical state of the entire site. So, how is the promotion of the young site going on?
Optimization, general advices
Promotion of a new site should start with internal optimization. The first step is to figure the future concept, the structure of the resource. Imagine how the interface looks, how visitors will get to the right product or service. And it is best to sketch out the general concept on paper. The main thing to remember: better to make the way of a potential client to the necessary part of the site much easier. Nobody wants to fight with an uncomfortable interface in an attempt to find the right product.
Also, to starting the site from scratch, you need to pay attention to the overall design. The appearance of the resource greatly affects the speed of its loading, and modern users have limited patience. If the site will be loaded for more than a few seconds, the visitor can just leave, because the benefit of Internet is a lot of smart and fast resources. On the step of designing, you need to remember the main rule – as much minimalistic, as better.
Internal optimization
To ensure good pace for the promotion of the new site, first you need to focus on internal optimization. What do these words mean?
This is a series of events designed to maximally accommodate the site for visitors and scanning by search robots. As fewer problems those processes have, as more potential customers will come, and the site will achieve higher position on search resources.
Site management
Before you engage in promoting the resource, you need to make it comfortable in managing. To do this, select one of the currently active CMS. There are a lot of them, you need to find something that best suits the topic of the resource. Different management systems were created to perform different tasks.
“Naked” CMS rarely can provide the user with all the necessary functionality. Therefore, it is often advised to put certain plug-ins in order to extend the capabilities of the control system, to facilitate the work with site. For example:
All-in-One SEO is a very useful plugin for WordPress, great for running your own blog. It facilitates the integration of tags, helps to increase the attractiveness of each individual page;
Google Sitemap – a module without which the promotion of the site will be extremely difficult. It helps to create and configure a site map. This is a special file that helps the search robot quickly analyze, gather all the necessary information and find the content that has appeared;
MaxSite Anti Spam Image – plug-in, that helps to protect the resource from spammers and bots. If this module is installed, now in order to leave a comment it is necessary to correctly enter the symbols contained in the protective picture;
After all the necessary plug-ins are installed, it is necessary to take advantage of the opportunities provided by the search resources themselves. It’s about such services as Google Webmaster and Webmaster Yandex. You can safely register there if you have finished installing the modules and generating a site map. You will need to send a sitemap file, which will help search engines to more quickly and accurately index the created site.
In addition to these two search engines, there are also other similar services. Еhey should not be neglected, because traffic can go even with Yahoo or MSN. Moreover, each of these search engines has its own resources-webmasters.
For information sites or news sites it will be useful to register feed in the RSS aggregator. These sites help to quickly index sites, inform search robots that a new material has come out and host a small announcement. This helps the resource to take a high position on the pages of search engines and gives additional traffic to people going straight from RSS aggregators. Also many similar sites place links to registered sites. Such placements can have an impressive weight in the eyes of the search robot.
Website Content
Content is something that is indexed by search robots, and users pay attention exactly to it. The main thing here is exclusivity, uniqueness. On texts copied from other resources the audience will not increase.
While filling out the page, you should pay special attention to the following points:
Header. It must be consistent with the content of the material and be as informative as possible;
Description of the page. It should accurately cover the topic given in the title and, importantly, be completely unique;
Keywords. These are special phrases for which the entire page will be promoted. The most frequently asked questions from the target audience.
Remember, the content of the site is the most important element of all the progress. Most steps for internal and external optimization will simply be useless if the interest of the potential client is not heated by the right materials. They should be as unique as possible, contain a minimum of grammatical errors, and the site must be constantly updated with new content.
Make sure that the visitor has always had easy access to the articles posted on the site. As deeper you need to climb, in order to read some content, as less people will stay for a long time.
Headings, how to use them
If you decided to start promoting the SEO component of the site from scratch, you need to act immediately on all fronts. And the headlines, surprisingly, need to be given maximum effort. First of all they pay attention to visitors and search robots. So the title should exactly match the content of the material selected for this text in the keywords. It should be understood as visitors, and search robots.
Third-party resources useful for promotion
Links to the promoted site from third-party resources can increase the credibility of the site for search robots. And in order to increase the reference mass, there are a lot of free methods. For example, directories.
At the moment on the Internet there are hundreds or thousands of various catalogs, where you can post a short article, with a link to your site. In most cases, it will be absolutely free. An additional attraction to this method is that it does not take much time. Moreover, in the promotion of a new site you need to use all the opportunities that come up. Placement of links to third-party resources is one of them.
There is also a popular method of buying links to your site. If a few years ago this was not a frequent occurrence, now it has taken a truly industrial scale. Now links are purchased in huge numbers, many companies have put this business on stream. And, as a consequence, exchanges offering such services have long turned into a misguided dump of foreign links. Search robots will not pay attention to the treatment of such sites, and it will not be any benefits from their purchase. Before deciding to cooperate with such resource, you need to conduct a small study. What does the site look like? How does the link placement work? Better way of such placement is natural: the links are inserted into the material, not just for the quantity, but in the places appropriate for the meaning and subject matter.
