News

Blog · ABM & Data Ops · April 23, 2026 How to Build Data for ABM Success (Without Burning $50k on Bad Lists) How to build data for ABM success is the one thing most teams get wrong. We rebuilt 9 ABM programs for US clients in 2026 — the data layer is always where

Blog · Research & Strategy · April 23, 2026 How to Prepare for Customer Buyer Persona Interviews Customer buyer persona interviews done right will reshape your entire marketing stack. Done lazy, they waste 40 hours and confirm what you already assumed. We ran 142 customer buyer persona interviews for US B2B clients in the last

Blog · AI & Marketing · April 23, 2026 Klaviyo Predictive Analytics: Benefits & Best Practices for DTC Brands We at WebCoreLab ship Klaviyo stacks for US beauty, apparel, and supplement brands every month. Here is how klaviyo predictive analytics actually earns its keep once the dashboards are green. Most Shopify brands we onboard already

Blog · AI & Marketing · April 23, 2026 How to Calculate Rate of Growth Without Lying to Your Board Three formulas cover 95% of the cases. The other 5% is where founders accidentally fabricate hockey sticks. We walk through both. The Basic Growth Rate Formula When someone asks how to calculate rate of growth,