How to increase sales in the online store – the question that plagues many modern entrepreneurs. The global network offers many opportunities in order to increase the interest of potential buyers. It is a wide choice of tools and mechanics that leads many people into confusion – it’s unclear where to start, too much functionality. But you should remember – psychology is always the key to effective sales. Goods are created by people and for people. The Internet only added a few additional mechanisms.
The first step is resource optimization
Increasing the conversion of the site is a number of activities and methods aimed at the potential buyer. And the first thing you need to do is to optimize your own resource. The site should be loaded quickly, and its structure and design should be made to the specifics of the company.
Statistics show that modern internet users has very limited patience. The current pace of life spurs them. And if a potential customer has to wait a long time for the site to load, he will have an irresistible desire to look for more quickly resource. The marketplace should show that its owners are professionals in their field, who know exactly what to do. So you have to abandon the design excesses and choose a simple, understandable structure of the site.
Increasing the conversion of an online store is impossible without an intelligent filling:
The first step is to write a complete description of the goods you selling. Client has to find all necessary information about the product easy, but do not overload by the material with unnecessary information and massive “canvases” of the text;
Increase sales from site you can through high-quality photos. You need to place several images in the description of each product and make them scalable. It is important to ensure that photos are taken at a professional level. As nicer, as wrapper, as easier to entice a potential customer.
If possible, make a few videos, where the product will be shown in action. The criteria should be the same as for photos – the high quality of the final product.
The last step in optimization is a convenient search for products by categories, a simple and intuitive interface.
How to increase conversion with social networks
Social networks – a powerful tool that helps almost directly contact with potential customers. On company’s page it is easy to inform about the started actions, hold contests and draws. The site goes only if they are looking for something specific, and subscribing to an account in social networks, a person will always be in the zone of influence. User will be first to respond to the message about discounts and will independently help spread this information further. This indirectly increases the conversion of the site.
Most online stores prefer to use a social network called Instagram. It is best suited for the direct sale of goods, because it is focused on the visual materials. They are better perceived by potential customers, with the help of photographs it is easier to get a response. How to increase the conversion of a site using social media:
Fast feedback is the main plus of social networks and, by the way, free advertising. You can ask everyone who bought something on the site, put a photo with the goods and leave a short review;
Hashtags – another tool that makes it easier to find the right products. You can develop your own unique tags, which will be associated only with your own site and its products;
In social networks it is extremely convenient to hold contests and any drawings, the prize can be any of the goods sold;
You need to contact people who have a large number of subscribers. They can advertise the product, attracting potential customers. The main thing is to make sure of the quality of subscribers. Modern technologies can “wind” ordinary bots, but the effectiveness of the advertising company will be zero;
It is important to respond to comments from subscribers and potential customers. This will help raise people’s loyalty to the brand, and optimizing the conversion of the site will be easier.
Reviews – the main criterion in the selection of goods
The abundance of goods can confuse people. Even if customer needs something specific, it’s still easier to get lost in hundreds of descriptions and thousands of photos. You have to compare different models, choose what suits you best. Or you can just read the reviews.
The modern person who came to the site for something specific, does not want to wander through the categories, trying to determine which of the 20 models of mixers he needs to buy. Therefore, he first of all refers to the reviews.
In order to increase the number of sales from the site, it will be useful to give customers the opportunity to leave their opinion about the purchased products and, of course, to get a base of reviews. This can be done by writing to the customer a few weeks after the purchase and asking to leave a few lines with general impressions of the cooperation. Useful can be positive and negative feedback – products with only “five” and dithyrambs about the magnificence of the resource will look suspicious.
How to deal with abandoned baskets
The situation when a person added goods to the basket, but did not buy anything is not uncommon in the work of online stores. In order to increase the conversion of the site, you need to fight this “epidemic”. One of the methods is email.
If a person typed in a basket of goods, but did not start to pay, write to him an email. In the text of the letter you need to inquire about the reasons for such action and, perhaps, to ask what could increase the customer’s interest in the product. This is not mandatory text of the appeal, it can vary depending on the resource and the specifics of its work. And you should not bother the person in this way, because you can achieve only a negative reaction. If the failed buyer did not answer anything, then you need to leave him alone. But the main thing in this method is to get the client’s email address before he started filling out his shopping cart.
Also, social networks have marketing resources. If you use them, then, as soon as a person visits your page, a small advertising block with goods that he never bought will appear before his eyes.
Mailing to sales support
It will be useful to have your own email address base. They are needed for periodic mailing of e-mails with the latest information of discounts and promotions. But how to interest the potential client to left his email?
Promise something for registering his mail on sites. Usually these are special coupons or discounts for certain products to everyone who has registered;
Letters sent by the database should contain not only useful, but also interesting information. For example, reviews of any specific goods or valuable, thematic advice;
Create a loyalty program and involve everyone who agrees to leave your email address.
Despite the skeptical attitude to this method of some modern entrepreneurs, mailing to email addresses is still popular. In some cases, it can be much more effective than working through social networks.
The main thing to remember about the main mistake of most newcomers is the throwing of potential customers by tons of letters. It is necessary to analyze the situation and draw up a special strategy for mailings. Such letters are best sent only in case of real need, and not all in a row.
The above methods will help increase the conversion of the site. The main thing here is to act on a large scale. If an entrepreneur wants to increase the sales on the site, he must deal with optimizing his own resource, creating a page in social networks, and collecting email addresses for distribution. This is the only way to achieve maximum impact.
