The site is the face of the organization, so it is important to monitor the changing trends of web design. Depreciation of the project takes 2-4 years, depending on the topic, as Internet technologies are developing extremely fast. On an ongoing basis, required: refinement of an outdated site, content, modules, and more.
Website quality – trust in the target audience, customer base. If less traffic begins to arrive from search engines than before, it is time to start the project closely. And today it’s easier to trust trusted professionals who monitor trends and promote Internet resources. Save your own time and get a greater flow of customers than ever if you contact our company! And no one else will say that the site is out of date!
How to understand that it’s time to update your website?
A little earlier it was mandatory to have a mobile version of the project, today the problem is solved by the introduction of the adaptive layout – the resource is correctly displayed on any devices. An important point was the structure, navigation menu, and usability – the site visitor should be intuitive, interesting – only in this case you have to rely on a competitive advantage. In this regard, we propose to discuss 10 main signs that the website is out of date.
The number of visitors has decreased – a sure sign of problems with the website. It is probably outdated for search engines, the audience looks less interesting compared to other projects than before.
You count on a regular influx of new faces and retention of old visitors – you need to update the site or online store, blog in a timely manner. People see change, development, and they remain.
Lack of conversion
A decrease in the number of applications in relation to the number of visitors is a sign that competitors are not asleep and are improving their own projects. If the conversion sags for several months, you should think about design, a rare update or a lack of benefit from the resource.
Adaptation for mobile devices
About half of the “inhabitants” of the Internet use smartphones or tablets to visit sites. These include personal blogs, online stores, corporate projects, landings and more.
In this regard, it is worth making the website equally convenient for viewing information, placing an order both from a computer and from smartphones.
By the way, by the end of the decade, up to 80 percent of adults can switch to using mobile Internet and smartphones to search the Web.
Slow download speed
The rule of three seconds works here – the contents of the desired page did not appear, you can leave. 99% of users will do so. Moreover, visitors are most likely not to go to the site itself, seeing it in the search engine results. To assess the download speed, you should use a tool from Google, there are recommendations for fixing problems.
Navigation and structure
Archaic is not the place! Several navigation menus, many irrelevant links, drop-down lists. Useless trash is evil! Where, where, but on the website, this is definitely not the place!
The structure should be clear. Categories, subcategories, subsections. More investments should not be made, because coming to the site will be difficult to navigate.
Old content – relevance of the information
We have to follow the relevance of the information. Sagging positions in search results are not always associated with design, but with old content. Preference for bots will be given to a constantly updated page with unique, fresh content that is interesting to people. This applies to both updating old pages and adding new ones.
Complex URLs for site pages
It is important that URLs are understandable to humans, search robots. The latter algorithms, as practice shows, respond much better to clear page addresses. This is one of many factors that rank a website in search.
Old fashion design
The old fashion design from the beginning of the 00s, or even completely – of the 90s is a curse for the site. Even now many companies do not understand the value of their own corporate blocks, web resources. According to the web design agencies of Toronto and NYC, it’s not works even with great content.
Convenient functionality for ordering or booking
Functionality is required to search for goods or services with the possibility of a subsequent order. Any modern resource is aimed at simplifying the life of the average customer. It is necessary to minimize the number of required actions for the implementation of the service order or purchase of goods, payment.
The search should be simple. A visitor wanted to “Buy iPhone XS”, entered the product name in Latin letters in the search box and got to the desired page. Or I wanted to get advice on the provided service – I clicked on the number and “Dialing” opened on the smartphone or filled out a feedback form with the name and phone number.
Lack of corporate identity
Each company should have a corporate identity – this is the “face” of your business. Corporate identity displayed on the site will increase recognition and highlight your site among competitors.
Convenience lies in the details.
A website audit is the analysis and study of the site in order to identify all the errors and factors that influence the technical and commercial success of the online project. If you need a complex solution for your service our company provides copywriting, SEO, web design and web creation services in Toronto. Our leading Digital Marketing Agency in Toronto can let you do your business grow up.