Digital marketing agencies want specialists with these key work skills
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Social media marketing mistakes small companies makes
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What difference between Title & H1 and how to make it
Meta Tags Title and H1 are inherently headlines, but have different uses. Title Title refers to the title of the entire page. H1 summarizes only its text part. Both headers have a positive effect on the conversion of a particular page.
What is the difference between Title and H1
Entering a query in the search box, you will receive a list of sites in the issue. The first line in each position is the page title. The Title tag displays the general essence of the page with the inclusion of relevant queries and can be used in search results. H1 header is visible to the user after the transition to the site.
An example of issuing pages with Title titles:
An example of using H1 on the main page of the site:
The main purpose of the Title is to provide the search engine with information about what this page is about. The key queries used here help promote a specific page and improve its position in the issue. To understand the difference between Title and H1, it is enough to study the features of their formation.
Title Drawing Rules
- The average number of characters is 60-70, but more are allowed;
- main queries are used closer to the beginning of the header;
- It is not recommended to use the transfer request it is allowed to dilute the main keys with low-frequency queries;
- the header should motivate the user to go to the site;
- use the transaction words “price”, “buy”, “order”, and so on;
- it is desirable to capture as many key phrases as possible from the page;
- headline should be attract attention.
The heading H1 is created under the text part of the page. When reading it, it becomes clear to the user what will be discussed further. The purpose of the title: the motivation to read the text, purchase a product or service, go to another page.
H1 Compilation Rules
- The length is usually up to 50 characters. Content may intersect with key phrases from Title;
- H1 header can be used on the page strictly once;
- H1 themes overlap solely with what is discussed in the text part;
- do not allow re-spam key phrases;
- You can use the frequency request that did not fit in the Title.
Title and H1 should not completely coincide. Although they often overlap in meaning and contain identical key queries.
Consider examples:
Title: Buy a folding chair with delivery in Toronto
H1: Domestic folding chairs In this case
The first headline calls to go to the site and buy a chair, and the second describes the information on the page.
Title: Educational toys in Toronto
H1: Educational Toys Store
Here the query “educational toys” intersects. The title of the title uses a more frequent request, and H1 contains a mid-frequency one that describes the content of the page.
Title: Puff Pastry Cakes: Recipes with Step-by-Step Actions, Photos and Videos
H1: How to bake a puff pastry cake. Popular recipes
This is an example for an information site. In the title Title successfully used the phrase “step by step action”, “photo” and “video”. These words expand semantics and increase the likelihood of a click.
It will become clear to a person what is on the page, even if he himself did not enter such a long query in the search. Н1 already directly summarizes the information that is submitted on the page in the form of texts, pictures, video.
Conclusion
The differences between Title and H1 are obvious. When compiling both headings, be guided by the collected semantics. Follow the rules:
- Include high-frequency queries at the beginning of the Title title, dilute them with words and phrases from the semantic core.
- Title motivates to go to the site and perform an action, H1 describes in 4-6 words the entire content part of the page.
- The length of the Title can be 60-70 characters or more, H1 is best done short.
- Perespam, listing of key requests is not allowed.
- The titles Title and H1 should intersect within the meaning, but not completely coincide.
Before publishing a page, see how the headlines will appear in the snippet and on the page.
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How many GET parameters can be in the page URL
The transfer of several GET parameters is performed at almost every request to the server. There should not be too many of these parameters to make it easier to control them from the browser and the server. Otherwise, the search engine will take different pages for duplicates.
What are GET parameters?
GET request is a method of transferring data from a client to a server in order to obtain information indicated by specific GET parameters.
This is public data, available when re-viewing links in history. Such a request is relevant to use when the data in the address bar is unchanged. That is, each time a page is accessed with the specified parameters, its address remains constant.
A GET request consists of a domain, a page address, and parameters that follow the “?” Sign. The format of one parameter looks like this:“key = explanation”. This view has the entire request:
http://site.ru/index.php?name=Kate&surname=Brown
where name is the first parameter and surname is the second parameter. The same request in PHP format:
<?php
echo ‘Name: ‘ . $_GET[‘name’] . ‘<br />’;
echo ‘Surname: ‘ . $_GET[‘surname’] . ‘<br />’;
?>,
Or so:
<?php
if(isset($_GET[‘name’])) {
echo $_GET[‘surname’];
}
?>,
where the if parameter defines a condition: if the name parameter exists, let it be displayed on the screen.
As a result, the browser will display the following information:
Name: Kate
Surname: Brown
When transferring personal information there is no need to use GET request and parameters due to lack of confidentiality. Information from the address bar is open to users.
The use of such a request makes sense in case you need to save, send a link. To transfer sensitive information, it is better to use a POST request. Pages for which requests are transmitted by the GET parameter always have a static look.
How many GET parameters are considered correct
One request includes several GET parameters. Their number is not limited to the http protocol. There are limits on the size of the request from the server and the browser. Each of them has its own maximum size for receiving / transmitting data. If the length exceeds this limit, the request will be truncated.
There is no specific maximum GET request value. One server can receive a maximum of 8 KB, and the other – 16 KB. The average request size ranges from 512-1024 Kb.
In fact, in one such request there should be no more than 5 parameters, otherwise each of them will be difficult to control from the server and the browser. If you need to transfer a large amount of information, it is recommended to use the POST method.
When using human-readable URLs , the transfer of several GET parameters is performed in a hidden format. To see the request completely, you need to turn off the SEF for a while.
Conclusion
The number of GET parameters should not be too large so that there is no confusion in their definition by the browser and server. This method of transferring information is best used to create static pages without using secret data.
The http protocol does not limit the size of GET requests, but each browser and server has a data transfer limit. It is recommended to use an average of 512-1024 Kb or a maximum of 5 parameters to create one request.
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How to check the site display in all browsers
Your site visitors use different browsers. In some versions, the site may not work correctly or is displayed ugly, people will leave. Test cross-browser compatibility to reduce bounce rates and increase conversion.
What is cross-browser compatibility?
Cross-browser compatibility is the properties of the site that allow it to be displayed equally in different browsers. Remember that browser compatibility is different.
Do not confuse cross-browser compatibility with adaptability. Adaptability means that your website looks correctly on different devices:
- PC;
- mobile devices;
- tablets and so on.
In this case, it refers to the adaptability to the type of device and screen resolution, but not the type of site in the PC browser.
The impact of cross-browser compatibility on SEO is related to user usability. Good usability has a positive effect on behavioral factors that add weight to the SERP.
Check cross-browser site
To find out if your site is correctly displayed in different browsers, use manual methods by checking the view from different browsers:
- Google Chrome;
- Safari;
- Opera;
- Mozilla Firefox;
- Internet Explorer / Microsoft Edge.
To see which browsers your audience uses and expand this list, use any analytics system.
Consider this using Google Analytics as an example. In the menu on the left, find the section “Audience”, having squandered items you need to select “Technology”. In the pop-up menu there is a line “Browsers and OS”, where the necessary report is located:
However, during manual verification, you will not see the versions of browsers that have not yet been used to go to the site. The data is read only on successful visits.
Manual verification will take a long time. Therefore, it is better to perform testing using one of the following tools. This will save your time and allow you to check the maximum available number of browsers.
Browsershots
Browsershots makes screenshots of your site in different operating systems and browsers. This is a free, open source service that offers developers a convenient way to test the design appearance for different user segments.
When you submit your web address, it is added to the job queue. A number of distributed computers open your website in their browser. Then they take screenshots and upload them to a central dedicated server. In turn, you get the result of checking for 65 different browsers and their versions for free.
Follow the link to perform the test:
In the active field, you should specify a hyperlink to the website being tested, then click the “Submit” button, as in the screenshot:
When the system completes the check, you will recognize the cross-browser site and see the screenshots:
The tool checks the site for free in turn, so sometimes there are delays due to server load. The paid version involves checking out of turn and confidentiality of the final screenshots.
CrossBrowserTesting
CrossBrowserTesting is a paid tool with trial access for 7 days. For a one-time check this is enough. The service makes a check through more than 1500 desktop and mobile browsers. Checks can occur automatically after a specified period.
To start the test, register a free account and confirm your email address. Next, log in to your account, start the test. The required tabs are highlighted in the screenshot:
Provide a link, click “Run Test” and get the result of the test.
Saucelabs
Saucelabs assesses compatibility of not only PC browsers, but also mobile devices. The service is paid, but there is free access lasting for 14 days. After registering and confirming your account, log in to your account.
Then in the “Live Testing” item from the left upper menu a page will open where you need to paste the site URL that was copied in advance and click the “Start Session” button in the lower right corner.
NetRenderer
NetRenderer is a free tool. Allows you to check the site display in Internet Explorer 11, 10, 9, 8, 7, 6 or 5.5 versions.
Usually the snapshot shows the topmost part of your web page. If you want to see what the page looks like below, just enter the vertical offset to the right of the URL field and click Render again.
In a few seconds you will receive a snapshot of your web page.
Browsera
Browsera will notify about problematic versions of browsers for your site. Instead of checking each screenshot on your own, here you will receive a report with a detailed description of the pages that have potential problems.
Browsera works for the tester and searches for visual discrepancies between different browsers. Every time Browsera loads the page, the service checks if the browser has detected any script errors. For example, JavaScript errors can lead to loss of functionality on the site.
The tool is paid, but with a 30-day money back guarantee.
Sample report with highlighted problem areas:
Conclusion
Cross-browser compatibility is the identity of displaying a web resource in different browsers and their versions. Incorrect site appearance pushes users away, which is bad for behavioral factors and SEO.
Check cross-browser compatibility allows a number of automatic services, some of them are paid, but most of them have trial access.
In this article we reviewed several testers:
- Browsershots.
- CrossBrowserTesting.
- Saucelabs.
- NetRenderer.
- Browsera.
There is also a manual way to check. To do this, find out through Google Analytics, which browsers your visitors use, and manually open your site in all specified browsers.
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What size should be Description for successful page promotion
Using the Description meta tag, you can create a description of a web page that will be accessible to both the user and the search robot. The use of well-formed Description tags is an effective tool for increasing the visibility of a site, increasing the CTR in search and increasing traffic.
Why do I need to fill in the meta tag Description
This meta tag should contain the most important and key information about the page – its brief description. Using the Description tag is not a prerequisite when filling the site with content.
If there are no additional information about the page in the meta tags, the search system will generate the description text itself in response to the user’s request (for information requests, this often happens with Description too).
Using meta tags allows you to independently define keywords and text, which will be a description of a site’s page. This expands the possibilities when optimizing the site – you can cover more key phrases that are promising from the point of view of promotion.
The Description tag also provides an opportunity to form a relevant, selling and user-friendly snippet in the search results.
Role Description for SEO
A meta description of the page is an easy way to cover more key phrases. With the help of meta tags and content, you can create a semantic profile for each page using the requested user requests in this topic and distributing them between the Description tags of the entire site. Thus, you can expand the total number of keywords of a web resource, cover more semantics and increase visibility.
The content of the page often contains keywords, for example, in the description of products and services, in articles or reviews. However, these phrases are often low-frequency, and some popular and targeted queries can be missed.
The advantage of using the Description tag is that the specialist himself adds to it the key phrases that are most promising from the point of view of promotion.
At the stage of scanning the page, the search robot in the <head> block detects meta tags, and the visibility of the site by the corresponding user requests increases.
The process of filling Description usually occurs through the appropriate input fields in the admin panel of the site. Certain CMS contain meta tag options in the page settings. This opportunity is also provided by SEO plugins. The registered and saved meta tags appear in the <head> block of the page and, after the next indexation, begin to perform their function.
The role of the Description in the formation of a snippet
The use of key phrases in the description is not only a promotion tool that allows you to increase the visibility of the site by targeted queries, but also a way to determine what the user will see in the search results.
After entering the query in the search engine, a list of snippets of sites appears, each of which corresponds to a specific structure. Typically, this is the title of the page, a link and a brief description of its contents.
If the Description meta tag is empty, the search engine will generate the description itself. Since the description of the page allows a relatively large number of characters, then, in addition to the bold keywords, it is possible to see in it fragments of content that have little to do with the user’s request.
The task of the SEO specialist is to effectively use the allocated amount of the Description tag and to determine priority information for the description in the snippet. Thus, it is possible to make the near-reference environment in organic search commercially attractive and to increase the CTR of the site.
How to make a page description
Relevance page
Meta tags should first of all match the page content. In the Description tag, you should use those keywords that will make it clear to the user that he has found what he was looking for and will meet his expectations when he goes to the site.
SEO performance
In the Description, you can include key phrases that do not fit in the Title tag or the H1 title. In the description it is advisable to use RF and MF requests, placing them at the beginning of the tag. Do not duplicate one key. It is better to pay attention to the “tail” of the description – information about competitive advantages, add a call to action (CTA).
No repetition
As in the case of the Title tag, the meta description of each page of the site must be unique. It is also unacceptable to copy the text Title in Description or vice versa. Meta tags make it possible to make the semantics of the site as wide as possible, and for high-quality internal optimization, their duplication is unacceptable.
Description size
Description is the most voluminous among the meta tags. However, there are certain limits in the number of characters that are worth adhering to.
What should be the size Description
The visible size of the description in the snippet may vary depending on the search engine. The standard Description length for Google is 150–160 characters. Description length in Yandex is usually a little more – 160–170.
The maximum length of the Description tag can be up to 300 characters. As in the case of Title, the words specified in the “tail” descriptions and hidden in the results of the issue, can affect the results of ranking.
Therefore, the Description tag can exceed the recommended length of 160–170 characters. The main thing is to specify the keys at the beginning of the description, placing information in the meta tag from the beginning to the end as it is prioritized.
In general, the recommended length Description allows you to include in the description the most important information: about a product or service, brand, site theme, price, as well as add a call to action or other commercially attractive information.
How to increase the snippet clickability
In addition to observing the basic principles of the formation of Description and adding keywords, there is an additional indicator of optimization efficiency – behavioral factors. It is important not only to achieve the display of the site pages in search results, but also to encourage users to go to your web resource and stay on it.
To increase the CTR of the page, you need to make its description as attractive as possible. Snippet can be compared with a business card or a small ad that should hook. You should not overload the description with keys – 1-2 phrases are enough.
Text Description should be clear, structured, contain information about competitive advantages. It can include a phone number, as well as specify the price of the relevant product. An additional way to influence the CTR snippet will be a call to action, for example: “Buy a cabinet cheaply” or “Order pizza with free delivery”.
Conclusion
Filling Description meta tags is an important step in the internal optimization of the site and an additional way to use keywords when it is promoted in a search.
The recommended length of the Description is 160-170 characters, however, the total size of the description may be within 300 characters, including the visible and hidden parts.
Effective use of Description volume will help to achieve the best results for the site in terms of SEO, as well as the relevance and attractiveness of the page description in the search results.
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What size should be the title for successful SEO promotion
Meta tag Title helps to form the title of a web page that is displayed in the search results. Knowledge of the basic principles of formation of the title, the recommended length of the Title and opportunities for SEO will help to avoid common mistakes and make website promotion more effective.
Meta Tags – part of the structure of the site page in HTML-format. The most famous of them are: title – the title of the page, description – its description, and also keywords – keywords (the last SEO specialists hardly use any more).
Meta tags are a source of information for the search robot, and also help to influence the contents of the snippet – brief information about the site page, which is presented in the search results.
Why is it important to fill in the Title?
Completed meta tags are not a prerequisite when launching a web project. At the same time, well-formed Title of the site pages is an additional and important tool for internal optimization, as well as a way to influence:
- ranking, site visibility in organic search;
- snippet, displaying the title in the search results.
The role of the Title tag in SEO
The Title Meta tag in SEO is a way to use more key phrases in the subject area, expand the semantics of the site and strengthen existing keywords. The content of the pages does not always contain text covering the actual requests of the target audience.
With the help of key phrases in mathetes, you can launch a mechanism for promoting pages on which semantics are not enough. For example, it can be a “Contacts” page or a product card with a minimum technical description.
The use of targeted key phrases in the body of an electronic document gives the right signal to the search robot. Thus, pages of the site may appear in the output as a response to a similar user request.
The role of the Title tag when forming a snippet
The title of the page is the top and most visible part of the snippet of any site that can be seen after the request is processed by the search engine. In the absence of a filled title tag, it will be generated automatically, for example, based on the title of the H1 page.
Meta tag Title helps not only use more key phrases to promote the site, but also to determine what the text in the title will be. This is a great opportunity to include relevant target keys and other text that will expand the reach of the target audience and will encourage users to switch to a web resource.
How to make a title
There are certain principles, following which you can form effective title meta tags:
Relevance page content
The text of each heading should correspond to the page content. You should avoid common key phrases with a vague theme and give preference to target keys. Using key queries As already noted, the Title meta tag plays an important role in promoting a web resource, expanding the range of key phrases with high potential. When choosing keywords, one should be guided by the semantic core – popular queries of the target audience of the chosen niche. High-frequency and mid-frequency queries are relevant to Title. They should be placed at the beginning of the tag, in the part visible to the user.
Uniqueness of content
According to the technical recommendations of search engines, each Site Title tag must be unique. You should pay attention to the meta-headers of similar pages, for example, for cards of the same product, presented in different sizes, and make them different from each other.
Informative and readability
The title of the page should convey the essence of the page and be readable. It is not necessary to fill the title with keywords – one or two phrases in the visible part will be enough. To make the Title more memorable, it is permissible to use the name of a company or brand.
Title size
In the results of the issuance of the header may be cut off and hidden. The final result is influenced by such factors as the selected search engine, device screen size, browser type. This should be considered when filling out the tag. What is the minimum and maximum header length? How to effectively use its volume? Due to the fact that the size of the Title is the subject of disputes and discussions, let us examine this issue in more detail.
What should be the length of the title
Website headers in search results are displayed in full or in part. If the content of the Title tag exceeds the allowable amount, only the first part of the specified title will be displayed in the text visible to the user. Part of the text outside the limit can be cut.
Minimum and maximum length
Title The minimum and maximum length of the title depends on the search engine. The size of the Title in Yandex is usually in the range from 30 to 80 characters. Frequently used Title size in Google is 30-70 characters. The optimal length of the Title, allowing efficient use of key phrases and additional text, can be considered 70-80 characters.
Title Length and SEO Plugins
Most CMSs allow you to write meta tags in the <head> block using the admin panel. With the help of special input fields you can fill in meta tags in the page editing mode. The screenshot shows the recommendations of the Yoast SEO plugin for the Title tag in CMS WordPress.
When forming the Title option, a CMS or SEO plugin can warn you if the conditional limit of characters in the meta tag is exceeded. The same applies to SEO services, which are often recommended to reduce the size of the Title, focusing only on its visible part.
However, it is not always necessary to adhere to these restrictions. The content in the “tail” of the meta header can be hidden in the results of the issue and at the same time taken into account by the search engine when generating responses to the user’s request.
Conclusion
The Title meta tag is an important tool for website promotion and a way to determine the content of the header displayed to the user in search results.
The recommended number of characters for a meta header is 70-80 characters. A competent approach to the use of allowable volume will help expand the possibilities of SEO and increase the target organic traffic.
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